Customer case Sanitairkamer
Creating Dream Bathrooms with Odoo

Sanitairkamer is a specialist in bathroom and tiles that began in Harderwijk seven years ago. With an extremely broad assortment of goods ranging from budget to high-end products, Sanitairkamer can cater to the needs of every customer.



Retail and-commerce


Customer since

Who is Sanitairkamer

Over the years, the company has experienced a rapid growth with the opening of three physical stores supported with a centralized warehouse. In addition to the physical stores, Sanitairkamer began serving customers in the Netherlands and Belgium via a Magento webshop. Whilst the majority of the players in the bathroom retail market exploit e-commerce and physical stores, what sets Sanitairkamer apart is their level of service, a progressive catalog, national coverage and their marketing strategy.

What was the challenge
The bathroom retail market is dominated by 15-20 players of which the majority are exploiting brick and mortar, and online stores. Sanitairkamer continuously strives to set itself apart from the competition. With this goal occurred innovation within decision making and the use of tools. As Sanitairkamer experienced rapid growth, previous methods of operation became outdated. To maximise the level of service the company strove for, they needed to implement a system that was more advanced and integrated than Excel sheets which was initially sufficient for the small orders and customers Sanitairkamer initially had.

Why choose Odoo Odoo
Sanitairkamer needed to implement their e-commerce and brick and mortar methods into one system. They were looking for a system to automate order processing, warehousing, finance and to connect all stores and webshops in one. The key values Sanitairkamer brought to the drawing table were; automation, speed, integration and customer service. The company needed a system that brought together what they were looking for and the key assets Sanitairkamer brought.



CRM and Sales 





How did we tackle the project

After a thorough assessment of the company’s processes and a market analysis on ERP systems, it became clear that Odoo offered the solution Sanitairkamer was looking for. The process of implementation began in 2017 with the Sales and Accounting modules and received the first Magento order in Odoo in November 2017. In the following months, Sanitairkamer integrated other modules; Purchasing, Inventory, Manufacturing and Helpdesk.

How did the collaboration with B-informed go
It was in 2019 when the company really began to utilise the Inventory module with the opening of its new warehouse. With more than 2500m² of storage space, it was essential for all warehouse information to be present in Odoo. Interconnecting the inventory module was the biggest automation that occurred during the implementation phase. They began with copy and pasting excel sheets, printing orders, remembering what to order from suppliers and manually creating a shipping label to fully automate the process from customer order to shipment.

The implementation process did not come without its challenges. At times, the process was difficult and frustrating but a solution to the challenges was always possible thanks to implementation partner B-informed.

What has Odoo contributed
The implementation process at Sanitairkamer is still an ongoing process and is one that they continuously learn from today. They see endless possibilities in automating their business with Odoo but there are still a few more hurdles they need to jump before reaching full automation. Sanitairkamer views Odoo as one of the core components in their growth.

With the implementation of Odoo, the company managed to integrate various business units into one system. This has made work for Sanitairkamer easier, faster and more efficient. There is not one business unit that did not profit from Odoo. The system is used by all employees on a daily basis and is the core to Sanitairkamer’s day to day business.

Want to know more about Sanitairkamer? Visit the Sanitairkamer website


Customer case Sanitairkamer
B-informed, Peter Dijkstra
7 May, 2020
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